Users who search on Snapchat for certain drug terms or for “Snapchat is a popular modality for marketing, engagement and building a customer list.” “Most drug dealers are multiplatform marketers,” Tim Mackey, founder of S-3, said. Snapchat account in their advertisements. S-3ĭoes not search directly on Snapchat, but instead looks for dealersĮlsewhere - on other social media sites or the dark web - who reference a Identify Snapchat accounts that are potentially violating the rules. Health data company S-3, which scours the internet for drug sellers, to The last six months, it has also been using intelligence from public To drug sales - have allowed the company to increase the number ofĪccounts removed by 112% during the first half of 2021. Said improvements to its proactive detection tools - which useĪrtificial intelligence to identify pictures, words and emojis related “And they need to be a partner in stopping it.” They are dying at record rates,” she said in an interview with Kate Snow on NBC’s “TODAY” show. “They need to understand that Americans are dying. Were not doing enough to stop the sale of counterfeit pills on their 27, DEA Administrator Anne Milgram said social media companies The announcement comes less than one week after NBC News profiled eight parents whose children had died after taking a single fentanyl-laced pill purchased on Snapchat. “We are determined to remove illegal drug sales from our Including cases where fentanyl-laced counterfeit pills were purchasedįrom drug dealers on Snapchat,” said Snapchat’s parent company, Snap, inĪ blog post. Have heard devastating stories from families impacted by this crisis, These pills are widely available on social media platforms including Snapchat, and 2 in 5 of those seized and tested in the United States contain enough fentanyl to kill, according to a warning issued by the Drug Enforcement Administration last month. The company said it has improved the automated systems it uses to detect the sale of illegal drugs on the app, hired more people to respond to law enforcement requests for data during criminal investigations and developed an in-app education portal called Heads Up focused on the dangers of fentanyl and counterfeit pills.Ĭounterfeit prescription pills that look just like legitimate medications, such as Percocet, Ox圜ontin or Xanax, but actually contain a deadly dose of potent synthetic opioid fentanyl have been linked to a wave of deaths in the United States over the last few years. These tools aim to warn users about the dangers of those pills in anĮffort to keep its community safe from the “devastating impacts of theįentanyl crisis,” the company announced Thursday. Snapchat has developed new tools and educational content toĬrack down on the sale of deadly counterfeit pills on the messaging app.
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